"We were looking for something quirky, different and somehow related to what we do as a business."

In the early 2000s, before Turrito was Turrito,  Brian Timperley and Louis Jardim were senior sales and product specialists at a major ICT (information and communications technology) company. They noticed most ICT firms were netting the big fish and ignoring the needs of small to medium companies, and saw a place to help the neglected SME get a foot up. As Brian said to Entrepeneur magazine, “We wanted to make our customers feel as important as the big blue chips by giving them preferential support, pricing and service delivery.”

After a roller-coaster ride with the usual challenges of a startup and a crash landing culture clash with their first investors, they refined their business model and eventually found new backers: the MICROmega group.

As for how they got their name, Louis says, “We were looking for something quirky, different and somehow related to what we do as a business.” Since Turrito is a network agnostic connectivity solution – not tied to any one network – the Turritopsis nutricula was the perfect (if unusual) fit. This immortal jellyfish, with tentacles reaching out like a network, floating freely [between service providers] and with no physical backbone [but rather that of other networks]

The jellyfish tentacles in our logo form the infinity sign, which references the immortal nature of the sea jelly, and our corporate identity colours are ocean blue and deep teal. We also had, at one time, a live Turritopsis nutricula jellyfish in our office, but it died… apparently you still need to feed them.

Aside from occasionally being called Burrito Networks by Mexican cuisine fanatics, the name was well received, and like the jellyfish, Turrito Networks will be around for a very long time…